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About Us

Company History

Superior Dash Brand Accessories is driven by the true entrepreneurial spirit, committed innovation, cooperation and relentless improvement. Pioneering the automotive and motorcycle decorative appliqué industry with over 25 years of manufacturing the highest quality accessories for original equipment manufacturers and the aftermarket industry. In the late 1980’s, Superior Dash began manufacturing automotive interior dash enhancement appliqués in Daytona Beach, FL. In the early 1990's, Superior Dash expanded as a OEM Tear 1 supplier with products installed in Factory assembly lines throughout North America. We are a factory direct installed option for Toyota Accessories. Superior Dash has continued to excel due to exceptional product quality, product innovation, product design and excellent on-time delivery with superior sales and technical support.

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Innovation in the Automotive Industry

Superior Dash Brand Accessories provides world class service and program management to every client and product development project. From the very beginning you’ll work with a highly responsive project team dedicated to communications and customer care. Using state of the art design software Superior Dash design engineers work with your accessory team's concepts to produce 2D and 3D computer models. Consideration is taken from aesthetics, ergonomics, environment, safety and special features standpoint. Rapid prototypes are made and additional Prototypes will be supplied through various stages of the development process to allow the customer to approve design work and the final production product. At Superior Dash, quality is of the utmost importance throughout the research, development, procurement and management of all programs. Superior Dash, as well as our partners, are TS16949 / ISO9001-2000 compliant. Due in large part to continuous research into new and original materials and processes, Superior Dash is in the vanguard of product development with expanded interior and exterior product designs and manufacturing capabilities. Our adept staff of engineers utilizes the latest in precision design technologies, including laser scanning techniques that accurately and reliably translate the complex geometry of modern automotive interior and exterior components into usable CAD data.

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